Why Indian Startups Should Apply for the Propel Global Business Accelerator 2024

Amazon Global Selling, an electronic commerce export platform, is dedicated to supporting Indian exporters on their global journey. As a part of this support, they offer an exclusive event - the Propel Global Business Accelerator. This program has been successful over three seasons and now begins its fourth round, providing budding D2C startups with the essential tools to navigate and thrive in international marketplaces.

What To Expect In The Propel Global Business Accelerator 2024

The Propel Global Business Accelerator 2024 aims to provide everything a startup needs to enter and expand in the global market. This includes access to investment and mentorship. To take part, you just need to check the eligibility criteria and submit your application through the program's website.

While the application process is open to startups currently using Amazon’s international marketplaces, the opportunity remains for those who are not. Amazon will provide a cohort of selected startups with six months of end-to-end support. This includes dedicated account management support, market sizing, and white space identification for global business launch and expansion.

Once selected, startups will receive extensive support for a global product launch. They will also gain access to exclusive workshops by experts and financial benefits totaling over $1.5 million. Upon completion, a demo day will provide a platform for business pitches, with the top three winners being awarded a $100K equity-free grant from Amazon.

The program will feature active participation from leading venture capital funds, industry leaders, and successful startup founders. Supported by strong VC partners such as Peak XV Fireside Ventures, DSG Consumer Partners, Accel, Amazon Smbhav Venture Fund, V3 Ventures, Verlinvest, and Elevation Capital, as well as revenue-based financing partners Klub Velocity and GetVantage, the program ensures that startups have access to the best possible funding opportunities. Workshops, mentorship, and networking sessions will also offer opportunities to connect with industry stalwarts.

Success Stories

Sidhant Agarwal, Co-founder of Avimee Herbal, the 1st runner up of Propel Season 3, expressed, 'Our Nanaji, the driving force behind the brand, always wanted to see an Indian brand ruling the hearts of people around the world. We were thrilled to be selected for the Amazon Propel program. The program gave us the guidance and insights, instrumental in scaling our US market. We are rapidly growing and plan to enter other global markets soon.'

Devansh Sharma, Co-Founder of Mirana Toys, added, 'Amazon marketplace has been a critical partner in fulfilling our vision. The Propel program guided us to explore the global market. It has been a wonderful opportunity to take our products global. Amazon Propel has helped us in every aspect of selling globally. We have had numerous opportunities to engage with industry leaders, venture capitalists, and peers, gaining invaluable insights to establish a global business. Over the past few months, our pilot on Amazon USA has grown successfully, and we are now confident to scale our business to multiple new global markets.'

The Schedule for the Propel Global Business Accelerator 2024

The application period for the program is open until June 14, 2024, with the final cohort announcement expected by mid-August. Throughout the year, there will be workshops, mentorship, and support from Amazon and industry leaders and experts, typically 1-2 sessions per week. The Demo Day will be held in January 2025, with up to 50 qualifying startups selected for the cohort.

Conclusion

For Indian companies that dream of creating a global brand, the Propel Global Business Accelerator 2024 is the right program to help achieve that vision. Apply Now!