Why Does Netflix Label Shows It Purchased as 'Netflix Originals'?

Netflix, renowned for its vast library of original content, is often praised for creating a streaming experience that is unique and personalized. However, a closer look at their content strategy reveals an interesting practice: labeling shows they have purchased as 'Netflix Originals.' This labeling strategy is not about creativity but about branding and exclusivity.

Branding and Exclusivity

By branding acquired shows as 'Netflix Originals,' the company aims to create a library that is robust and exclusive. This practice helps in attracting and retaining subscribers by suggesting a larger and more diverse catalog of content. The term 'Netflix Original' is synonymous with quality, uniqueness, and pride of ownership, which is a powerful branding tool.

From a subscriber's perspective, seeing a show labeled as a 'Netflix Original' indicates that the content is part of the Netflix universe, even if it was not originally produced by the company. This perception is crucial in maintaining the brand's image and consumer trust.

Investment in Production

Often, even if a show was not originally produced by Netflix, the company invests heavily in its promotion, distribution, and sometimes even additional production. These investments justify the labeling of these shows as 'Netflix Originals.' This involvement in the show's lifecycle enhances the perception of the brand's commitment to the content, which can further attract and retain viewers.

Consumer Perception

The term 'Netflix Original' is also used to create a sense of ownership and pride within the brand. It is a way to highlight the fact that Netflix is not just a distributor but a producer in its own right. This perception is essential for maintaining the company's market position against other streaming giants like Amazon Prime and Hulu.

Distinguishing Factors

It's important to note that the use of 'Netflix Original' for acquired shows is distinct from vintage television episodes that were previously available on other networks. By acquiring and relaunching these shows, Netflix can provide a fresh experience for its subscribers without the need to produce entirely new content from scratch.

Ultimately, the practice of labeling shows they have purchased as 'Netflix Originals' is a strategic move that benefits both the brand and the consumers. It provides a sense of continuity and exclusivity, enhancing the overall subscriber experience and reinforcing the brand's image as a leader in the streaming industry.

Conclusion

Netflix's practice of labeling purchased shows as 'Netflix Originals' is a multi-faceted strategy that encompasses branding, exclusivity, and consumer perception. By doing so, the company can build a more robust catalog and maintain its competitive edge in the streaming content market.

Related Keywords

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