Using Glassdoor Reviews Wisely in Job Interviews

Are Glassdoor reviews beneficial or detrimental in job interviews? The answer lies in how you approach them. While it's common to gather as much information as possible about a company, it's crucial to use it strategically and avoid putting your potential employer on the defensive. Instead, use reviews as a tool to engage your interviewer and learn more about the company culture and employment practices.

Redirecting the Conversation

One effective strategy is to ask open-ended questions that encourage your interviewer to share positive aspects of the company. For instance, you can inquire about significant improvements in working conditions over the past 18 months. This question provides an opportunity for the interviewer to reveal details about the company's efforts and initiatives.

For example, you can ask:

What have been the most significant improvements in working conditions within the last 18 months?

If the interviewer mentions specific improvements, it shows they are interested in feedback and willing to discuss the company's ongoing efforts. However, it's important to avoid probing too deeply into the specifics of why changes were made, as this might make them defensive.

Focusing on Company Strengths

Instead of directly asking about retention rates or staff turnover, you can ask:

Which employees have been with you the longest and what do they appreciate about working here?

This approach gives the interviewer the chance to highlight what makes the company a great place to work. They might mention unique benefits, innovative practices, or supportive management. If they don't volunteer this information, you can probe further by asking follow-up questions.

Comparative Analysis

If you're interviewing for a management role, a more pointed question can be:

How do your typical employment contracts or terms of employment compare to those of your immediate competitors?

While this question may not apply in all countries with stringent employment laws, it can still be useful in markets with more flexible labor markets. The interviewer may share details about better working conditions, more generous benefits, or more competitive terms. Remember, the goal is to understand the company's relative strengths and how they benefit everyone, not just yourself.

Addressing Challenges

Another insightful question can be:

Has anything gone badly wrong for the company recently, and how was it dealt with?

This is a good question for experienced candidates who already have a rapport with the interviewer. It shows you are aware of the potential downsides of the job and are interested in how the company addresses them. However, if the interviewer seems uncomfortable or awkward during the interview, it might not be the right time to ask this question. It's especially unwelcome at entry-level positions.

The Art of the Interview

In summary, leverage Glassdoor reviews to inform yourself about the company, but also treat every interview as an opportunity to conduct due diligence on the employer. Your primary goal should be to gather as much information as possible about the company culture, management style, and overall work environment. By asking the right questions and encouraging your interviewer to share positive aspects, you can create a more productive and insightful conversation.

Remember, the interview is a two-way street. Use this knowledge to make a more informed decision about whether the job aligns with your values and career aspirations. By approaching the interview with a balanced perspective, you can maximize your chances of finding a company where you thrive.