Understanding Seo Implications of a Parked Domain on GoDaddy
Understanding Seo Implications of a Parked Domain on GoDaddy
When you encounter a domain name on GoDaddy that is described as 'parked', it signifies a specific situation whereby the domain holder has acquired a web address but has yet to create any web content. This state often leads to GoDaddy displaying advertisements on the page to generate additional revenue.
Revenue Generation on Parked Domains
GoDaddy can manage thousands of such inactive domains and pages which represent significant opportunities for generating extra income. By placing advertisements on these parked domains, GoDaddy effectively turns what could be wasted space into a revenue stream.
What Do You Need to Know?
Owning a domain and hosting a website on it are two distinct processes. While purchasing a domain from GoDaddy also includes hosting services, there are instances where you may want to acquire a domain from one provider and a hosting plan from another. In such cases, the concept of a parked domain comes into play. A 'parked' site signifies that the associated hosting has yet to be sourced and activated.
How It Works
When you purchase a domain and do not immediately set up its hosting, it defaults to GoDaddy's parking IP address (50.63.202.32). This IP address acts as a placeholder, allowing GoDaddy to monetize the domain by displaying advertisements. In essence, it becomes a marketing tool for GoDaddy, as it might connect a potential customer with a sale.
SEO Considerations
From an SEO perspective, a parked domain can have both positive and negative implications. On one hand, if the domain is used effectively (e.g., with relevant ads), it can drive traffic to GoDaddy, which might indirectly benefit you if your eventual site is hosted with them. On the other hand, if the domain is simply left to sit without any use, it can affect your search engine rankings. Search engines can flag such domains, believing they are not actively used or relevant to user searches.
Caution with Free Domain Names
When choosing a web name, especially from free or 'free search' providers, there's an important aspect to consider. During a period before committing to a name, it's crucial to ensure its availability. I experienced a situation where a domain I was considering was initially flagged as free. However, upon investigation, I found that a subsidiary had purchased the domain after my initial and subsequent searches. This example highlights the importance of taking steps to secure your desired domain name before proceeding.
Conclusion
Understanding the concept of a parked domain on GoDaddy can help you make informed decisions when setting up your online presence. Whether you're looking to leverage the presence of ads or actively manage your domain through hosting services, knowing these aspects can guide you in optimizing for better search engine results and overall SEO performance.