Introduction

The popular video game series, Assassins Creed, has seen a rollercoaster of release patterns and strategic changes over the years. Many believe Ubisoft stopped making Assassins Creed (AC) games post-Unity and Syndicate. However, this is not entirely accurate. This article will explore the evolution and future of the series, debunking the myth that Ubisoft discontinued the franchise.

Reception of Unity and Syndicate

The releases of Unity and Syndicate were met with both critical and commercial success, but they also set the stage for what would come next in the series. Unity faced some launch issues, but its story and gameplay received positive feedback. Syndicate, on the other hand, pushed boundaries with its side-scrolling perspective and dual main characters, hurdles which contributed to the decision to pivot the franchise.

Franchise Fatigue and Ubisoft's Strategy

As the series progressed, Ubisoft faced a significant challenge known as franchise fatigue. Fans and critics alike began to question the sustainability of annual releases, prompting the company to reevaluate its approach to the series.

By the time Unity and Syndicate were released, Ubisoft was already reconsidering its release strategy. The company decided to focus on building a more sustainable and engaging experience for their players. Instead of stopping the series, Ubisoft looked to rejuvenate it by introducing a new direction that would keep fans hooked and engaged for years to come.

Origins, Odyssey, and Valhalla: Relaunching the Franchise

Following the reevaluation, Ubisoft launched Assassins Creed Origins, Odyssey, and Valhalla as part of a revitalized strategy. These games not only brought new stories and worlds to the series, but also redefined player expectations.

Assassins Creed Origins introduced the Hidden Ones, characters who were the predecessors to the Assassins. Assassins Creed Odyssey took players on a journey through ancient Greece, dealing with ancestors and a blend of RPG elements. Meanwhile, Assassins Creed Valhalla brought a Viking twist, encouraging players to form alliances in England and helping the Hidden Ones against a precursor to the Templars.

The Isu, seen as gods by various civilizations, were a recurring theme in these games, with Odin himself being reincarnated into the main character of Valhalla. This mythology provided a rich and interconnected narrative that kept the franchise fresh and engaging.

Challenges and Innovations

While some criticized the move towards an open-world RPG style, others embraced the change. The success of these games demonstrated that Ubisoft's innovation was effective in keeping the franchise relevant and appealing.

Post-publication, Ubisoft implemented an innovative strategy by extending the "tail" of the series through DLCs and free updates. This allowed developers to spend more time on quality content, ensuring that each subsequent game had a substantial foundation. This approach is mirrored in the upcoming Assassins Creed Infinite, a central launcher that supports the work of multiple studios, providing a mix of full-length and shorter, focused games.

Conclusion

Post-Unity and Syndicate, Ubisoft did not abandon the Assassins Creed series. Instead, they transformed it into a more sustainable and player-engaging franchise. This evolution has demonstrated that the series can thrive through strategic pivots and innovation, ensuring its relevance and continued success in the ever-evolving gaming industry.