Top Universities Known for Their Strong Social Media Presence

Today, many schools and universities are successfully utilizing social media for a variety of educational purposes. In this article, we'll explore some practical tips and examples of how higher educational institutions are leveraging social media, with a focus on standout universities like the State University of New York, Case Western Reserve University, and the Arkansas State University system. We'll also highlight how educational institutions are using social media for recruitment, alumni engagement, and communication strategies that are proving highly effective.

State University of New York (SUNY)

The State University of New York (SUNY) exemplifies a robust social media presence that engages students not only on campus but also at various events. SUNY uses a variety of social media platforms, including Facebook, Twitter, Instagram, and YouTube, to foster a vibrant community among students. This comprehensive approach has helped SUNY maintain a strong online presence and enhance its reputation. One notable initiative is the strategic use of social media walls, where live feeds of campus events are displayed, providing real-time engagement and interaction.

Case Western Reserve University

Case Western Reserve University has also demonstrated remarkable success with its social media efforts. The university has implemented innovative strategies such as a large social media wall on campus, which showcases live social media feeds. This interactive approach allows students, faculty, and visitors to engage with the university in real-time, enhancing the overall campus experience. Such initiatives have not only fostered a sense of community but also provided valuable marketing and recruitment tools.

Arkansas State University System

The Arkansas State University system is another fine example of a university with a dynamic social media presence. Since Jeff Hankins took on the role of VP of Strategic Communications and Economic Development, the ASU System has seen significant growth and engagement across all its campuses. While it might be a chicken-and-egg situation, it is clear that Hankins' social media strategy has positively impacted the university's performance. The vibrant and contagious atmosphere within the system has made it an enviable model for other educational institutions, demonstrating the power of effective social media management.

Educational Institutions Leveraging Social Media for Recruitment and Engagement

Many colleges and universities are harnessing the power of social media for recruitment and alumni/donor engagement purposes. These institutions often use a combination of social media tools, such as Facebook pages, blogs, Twitter accounts, and YouTube channels, to aggregate activity in one place. For instance, DePaul University boasts over 40 Facebook pages, multiple blogs, numerous Twitter accounts, and a strong YouTube presence. This multifaceted approach ensures that potential students, alumni, and donors have a comprehensive view of the institution, which can greatly enhance their perception and interest.

Universities like Stanford, Oregon State University, and the University of Kentucky have all recognized the Return on Investment (ROI) from their social media initiatives. These initiatives not only help in recruitment and engagement but also in building a strong brand identity and fostering a sense of community. Additionally, some universities are actively developing their own custom-branded internal and external communities, which further enhance their online presence and outreach.

In conclusion, the universities with a strong social media presence are not only engaging their current student bodies but also attracting new students, alumni, and donors. By leveraging the power of social media, educational institutions can strengthen their brand, foster a sense of community, and demonstrate the value of their programs to the world.