Top Cloud-based CRM Solutions for B2B Sales Teams with Integrated Email Marketing and Lead Management

For B2B sales teams, finding the right Customer Relationship Management (CRM) system is crucial for managing leads, automating email marketing campaigns, and streamlining operations. Here, we discuss some of the best cloud-based CRM platforms that offer built-in email marketing and lead management features, helping sales teams to boost their effectiveness and efficiency.

HubSpot CRM

Highlights:

Implicit email marketing tools Led and managed accounts Promotion automation Integration with HubSpots Deals and Marketing Centers

HubSpot CRM is a popular choice for B2B sales teams due to its robust email marketing capabilities, including email tracking, segmentation, and automation. Its seamless integration with HubSpot's Deals and Marketing Centers further enhances its functionality for managing sales opportunities and marketing campaigns.

Salesforce

Highlights:

Strong lead and opportunity management Marketing Cloud for email marketing Integration with Pardot for marketing automation Extensive application center - AppExchange

Salesforce is a comprehensive CRM solution that includes powerful email marketing tools within its Marketing Cloud. This integration allows for seamless coordination between sales and marketing teams, making it easy to manage leads and automate email campaigns. The extensive AppExchange platform also provides access to a wide range of complementary tools and integrations.

Zoho CRM

Highlights:

Email marketing automation Sales with automation and lead management Work process automation Integration with other Zoho applications - Zoho Mail for email marketing

Zoho CRM is designed to streamline the B2B sales process with its powerful email marketing automation features and lead management capabilities. It integrates smoothly with other Zoho applications, such as Zoho Mail, which provides additional email tools and automation features.

Pipedrive

Highlights:

Sales and lead management Email integration Automation capabilities Combinations with popular email marketing tools

Pipedrive is known for its user-friendly interface and robust lead management features, including seamless email integration. Its automation tools allow for efficient pipeline management and email marketing campaign coordination, making it an excellent choice for B2B sales teams.

Freshsales by Freshworks

Highlights:

Lead and contact management Inherent email tracking Sales automation Coordination with Freshmarketer for marketing automation

Freshsales by Freshworks offers comprehensive lead and contact management tools with built-in email tracking. Its integration with Freshmarketer for marketing automation provides a seamless experience for managing email marketing campaigns and leads in one platform.

Keap Previously Infusionsoft

Highlights:

CRM for small businesses Email marketing automation Lead scoring and segmentation Web-based business integration

Keap (previously Infusionsoft) is a dedicated CRM solution for small businesses that offers extensive email marketing automation features, including lead scoring and segmentation. Its integration with web-based business tools makes it a versatile choice for B2B sales teams looking to manage their campaigns effectively.

ActiveCampaign

Highlights:

Email marketing automation Lead and contact management Sales automation Integration with popular CRM tools

ActiveCampaign excels in email marketing automation and provides robust lead and contact management features. Its integration with popular CRM tools makes it easy to manage and automate sales and marketing processes within a single platform.

Spry CRM

Highlights:

Integrated email marketing Lead scoring and segmentation Automation and sales enablement Social CRM features

Spry CRM is designed to help B2B sales teams manage leads and automate email marketing campaigns with ease. Its social CRM features and comprehensive automation capabilities make it a valuable tool for sales teams looking to streamline their workflows.

When choosing a CRM platform, it's essential to consider your specific business needs, team size, and budget requirements. It's also important to stay up-to-date with the latest updates and new features from these CRM solutions. Exploring customer reviews and seeking recommendations from similar businesses can also help you make an informed decision. To purchase the top email marketing program, click here.