The Most Effective Sales Voicemail Strategies: Leaving a Persuasive Message

As the world of communication continues to evolve, many believe that voicemail is becoming increasingly obsolete. Modern phones make it effortless to view who has called, leading to a decline in the use of voicemail. However, that doesn't mean it's deceased yet. In sales and customer outreach, a well-crafted voicemail can still be a powerful tool to capture the attention of potential customers. But, how can you craft a voicemail that not only captures their attention but also compels them to call back? In this article, we will explore the best strategies for leaving a sales voicemail that will have listeners eagerly picking up the phone.

The Art of Persuasive Voicemail: Indicating Your True Intentions

One of the most effective sales voicemail strategies lies in the honesty of your message. Salespeople often have difficulty believing that a call is genuinely initiated by a prospect who simply wants to buy. However, asking for advice or indicating that your service/product is not quite what they wanted can actually play to your advantage. By suggesting that you need their expert advice or that the product is not fully meeting their expectations, you can transform your message from a sales pitch into a request for help. This not only reduces suspicion but also paves the way for a more genuine and productive conversation. BTW, don’t forget to mark your stopwatch and pay attention to how quickly they call you back.

The Decline of Voicemail: Embrace Modern Communication Methods

One factor contributing to the decline of voicemail is the modernization of communication tools. Today, most smartphones display the caller’s name and contacts, making it easy to decide whether to take the call or not. For many millennials, including those just entering the job market, voicemail is almost non-existent. Consequently, you need to find alternative methods to establish a connection with these potential clients. Email can be an excellent substitute for voicemail, offering a more concise and personalized approach to leaving a message. Craft a short and compelling case that clearly justifies why they should call you back. Be specific about the topic, what they will gain, and the length of the call. This method ensures that the recipient receives a clear and direct message, increasing the likelihood of a call back.

Tips for Crafting a Sales Voicemail

Be Honest and Direct: Start your voicemail by stating your true intentions. Indicate that you need advice or that you are seeking a recommendation because the product or service isn’t quite what you were expecting. This approach can help reduce suspicion and raise their interest. Be Concise: Your voicemail should be brief and to the point. A rambling message will likely make the recipient lose interest and may even result in them ignoring your call altogether. Aim for a length of 20-30 seconds. Use a Friendly Tone: No one likes a robotic, cold voicemail. Use a warm and friendly tone that conveys your genuine interest and willingness to help. End with a Call to Action: Always end your voicemail with a clear and direct call to action. Let the prospect know what they stand to gain from taking your call. For example, you can say, “I'd be happy to speak with you for a few minutes to discuss this further and see if we can find a solution.” Monitor and Analyze: Keep track of how quickly people call back after your voicemail. This will help you understand which messages are most effective and refine your approach accordingly. Adjust your strategy based on the results you see.

Conclusion

In an era where voicemail is becoming less and less common, finding alternative methods of outreach is crucial. However, if you must use voicemail, remember that honesty and a clear call to action are key to success. By embracing modern communication tools like email, while still utilizing the power of a well-crafted voicemail, you can increase your chances of connecting with potential customers and turning them into loyal clients. Whether you’re engaging with a traditionalist or a millennial, the right message can make all the difference.