Strategizing Cold Calls Using Voicemail for Maximum Impact

In the world of sales, the approach to making a cold call can significantly influence its outcome. Voicemail, a powerful tool, can be leveraged more effectively to engage potential clients and create a curiosity to receive a return call. Here’s how you can use voicemail for cold calling in sales with a positive and conversational approach.

The Psychology Behind Effective Voicemail Messages

When leaving a voicemail, the primary goal is to leave a lasting impact that prompts the recipient to take action. This action could be calling you back to discuss further. The key is to create a positive and receptive mindset in the buyer, leading them to ponder the information you’ve shared.

The Step-by-Step Guide to Crafting a Persuasive Voicemail

Begin by introducing yourself, ensuring your message is professional and memorable. Refer to specific details about the potential client to show that you’ve done your homework. Here are the essential steps to structure your message effectively:

Self-introduction and company: Briefly introduce yourself and your company. Make sure the message is concise yet informative. Relate to the recipient's interests: Mention something specific that the recipient has posted or discussed. Show that you’re familiar with their work and interests. State the value proposition: Clearly articulate how your services or products can benefit the potential client. A call-to-action: Request a follow-up call while making the process easy by providing your contact information and asking a question or two.

An Example to Tailor for Yourself

Here is a sample message you can use and tweak to suit your own needs. Remember, the key is to be flexible and always refine your messages based on feedback:

“Hi Pat, this is Art Sobczak, President of Business By Phone. I recently came across your post in the LinkedIn Sales Group where you mentioned your search for a prospecting workshop for your virtual national sales meeting. I specialize in assisting sales teams that face challenges in new business generation and prospecting. My unique conversational prospecting process helps sales representatives avoid call reluctance and rejection, leading to a steady and predictable pipeline of quality calls and appointments. Could I ask a few questions to see if this might be a good fit for your team?”

Improvement and Practice

Once you’ve crafted your message, it’s essential to refine it further. Have your colleagues review your voicemail messages and offer feedback. Practice your delivery regularly to ensure it feels natural and engaging.

Conclusion

Using voicemail for cold calls can be a highly effective strategy when done correctly. By creating a positive and curious response in the listener, you increase the chances of generating a follow-up conversation. Always tailor your messages to the potential client and continuously improve your skills through practice and feedback.