Strategies for New Keynote Speakers to Secure Speaking Engagements
Strategies for New Keynote Speakers to Secure Speaking Engagements
A new keynote speaker might wonder how to get their foot in the door and start securing speaking engagements. This article will provide a comprehensive guide on strategies that a new speaker can employ to become a sought-after and successful presenter in their field.
Create a Professional Online Presence
One of the first steps to becoming a keynote speaker is to create a professional website and online portfolio. This online presence should be designed to showcase your expertise, past work, and unique selling proposition. By establishing a strong online presence, you can attract potential clients and demonstrate your credibility and value. For example, you can include testimonials, case studies, and examples of successful presentations to give potential clients a clear idea of your capabilities.
Build Relationships with Industry Contacts
Networking is crucial for a new keynote speaker. Meeting planners and event organizers are often the decision-makers when it comes to selecting speakers for events. Building relationships with these individuals can open doors and lead to speaking opportunities. Attend industry-related events, conferences, and webinars to meet potential clients and collaborators. Follow up with personalized emails, engage with their content, and offer valuable insights or solutions related to their events. Consistency and follow-through are key to maintaining these relationships over time.
Utilize Social Media Platforms for Branding and Networking
Professional social media platforms like LinkedIn and Twitter are powerful tools for showcasing your expertise and connecting with potential clients. Share your knowledge, insights, and experiences related to your field. Engage with others by commenting on their posts and participating in relevant discussions. By actively participating in the community, you can gain recognition and establish yourself as an influencer. For example, sharing articles or research related to your field can position you as a thought leader, making you more attractive to potential clients.
Apply to Speaking Bureaus
Speaking bureaus specialize in connecting speakers with event organizers. By submitting your profile and proposal to these agencies, you increase your chances of being discovered by event planners and clients. These bureaus often have a specific selection process where they assess your skills, experience, and market fit before presenting you to potential clients. Be prepared to provide detailed information about your background, the types of events you can speak at, and the value you can add to the audience.
Conclusion
Securing speaking engagements as a new keynote speaker requires a strategic approach. By creating a professional online presence, building relationships with industry contacts, leveraging social media, and applying to speaking bureaus, you can establish yourself as a sought-after speaker in your field. Consistency, persistence, and a clear understanding of your unique value proposition will be key to succeeding in this competitive space.