Noticing the Cultural Shifts in Pop Culture: A Reflection on Late 2017 to Early 2019

Since the early 2010s, the cultural landscape has undergone significant transformations, particularly during the period from late 2017 to early 2019. These changes were not only noticeable but also profound, affecting various aspects of pop culture including music, film, and social media.

The Early Signs of Change

I, like many others, observed the beginning of these cultural shifts long before the period in question. My experiences during the last years of semi-traditional America in the early 2000s provided a unique vantage point to understand these changes. It was during this time that the semi-traditional structures of society began to give way to more progressive and digitally-driven norms.

Prominent Changes in Pop Culture

The last few months have been the most noticeable period for significant changes in pop culture, starting from the tail end of 2017. Several key aspects of pop culture have drastically shifted:

1. EDM and Trap Music

Electronic Dance Music (EDM) saw a rise in prominence during this period, with artists like Skrillex, Zedd, and Swedish House Mafia reaching the peak of their fame. However, a new wave of artists known as 'trap stars' emerged seemingly overnight. These artists gained popularity through social media and created a darker, more explicit style of music, which deviated from the more polished sound associated with mainstream EDM.

2. Social Media Influencers and Hits

The role of traditional music executives and record labels dwindled as social media provided a platform for undiscovered artists to rise to fame. Hits and performers increasingly surfaced through influencers and online platforms instead of being promoted by major record companies. This shift not only democratized the music industry but also blurred the lines between artists and their audiences.

3. Franchise Films and Genre Films

Film franchises, particularly those within the Marvel Cinematic Universe (MCU), dominated the box office during this era. These films not only attracted a huge audience but also established a loyal following. However, as we moved towards the mid-late 2019, there was a noticeable shift towards more niche genre films. Unfortunately, these films often disappointed audiences and critics alike, casting doubts about the future of such franchises.

Perceptions of Streaming Services and Feminism

Pop culture also saw significant changes in perceptions of streaming services and feminist movements. Streaming giants like Netflix, Amazon Prime Video, and Apple TV gained prominence, redefining the landscape of content consumption. Meanwhile, the success of Netflix as a dominant player in the streaming industry seemed implausible to many. This shift highlighted the evolving dynamics between content creation, distribution, and consumer preferences.

The MeToo movement also marked a significant cultural shift in how issues of gender and power were addressed. Initially seen as a powerful display of feminism, it evolved into a more confrontational stance among feminist activists. The concept of 'empowerment' began to lose its novelty, underpinning the shift towards more critical and assertive approaches in social activism.

Impact on Society

The changes in pop culture also had a profound impact on society's broader attitudes. As social media platforms became increasingly influential, so too did the lifestyle and aspirational goals of the younger generation. The desire to emulate the lives of influencers on Instagram became more prevalent, leading to the rise of 'e-boys' and 'e-girls.' These terms represented an idealized version of social media personalities and lifestyles, often characterized by an emo, anti-social persona.

Conclusion

In summary, the period from late 2017 to early 2019 witnessed significant and far-reaching changes in pop culture. These shifts were not just confined to music and film but also influenced social media trends, streaming services, and broader attitudes towards feminism and empowerment. As we continue to navigate the ever-evolving landscape of pop culture, it is crucial to recognize and understand these shifts to better appreciate the complexities of modern entertainment and societal changes.