Navigating the Hiring Process for a B2B SaaS Freelance Copywriter

As a freelance copywriter focusing on the B2B SaaS market, you might wonder who the key decision-makers are when it comes to hiring someone to help with copywriting. Understanding the roles within a B2B SaaS company can significantly enhance your visibility and effectiveness when reaching out for freelance opportunities.

Identifying Key Stakeholders

In a B2B SaaS company, several individuals or roles are typically involved in the decision-making process for hiring a freelance copywriter. These individuals include:

Marketing Manager/Director: These professionals are often responsible for overseeing content strategy and may be the primary decision-makers for hiring freelance writers for marketing materials, blog posts, email campaigns, and other content. Content Manager/Strategist: Specialists in content creation and strategy, these individuals are key contacts for freelance writing opportunities and can provide valuable insights and opportunities. Product Marketing Manager: They might need copywriters to help with product descriptions, case studies, and other materials that communicate product value to potential customers. Chief Marketing Officer (CMO): In smaller companies, the CMO might handle hiring decisions for freelance work, especially if the budget is limited. Human Resources (HR): In some cases, HR may be involved in the hiring process, especially regarding contracts and onboarding for freelancers. Sales Team: Sometimes, sales teams may request specific copy for sales materials, proposals, or presentations, leading them to seek freelance assistance.

Highlighting Your Target Audience

When targeting your freelance copywriting business, consider reaching out directly to these roles, particularly those in marketing and content management. These professionals are most likely to need your services. Networking through professional platforms like LinkedIn, attending industry events, or joining relevant online communities can also help you connect with these professionals effectively.

Size Matters

The size of the B2B SaaS company can influence who is ultimately in charge of hiring a freelance copywriter. Here’s how:

Smaller Companies: In smaller B2B SaaS companies, you might be looking at the CEO or Director of Operations. These individuals often make key decisions and may directly handle the hiring process. Bigger Companies: In larger companies, the hiring decision might be made by the head of a particular department or a specific team. Engaging with these teams directly can increase your chances of being noticed.

Building Relationships

Building relationships within your target company is crucial for success. Start by making friends at the company of your choice and asking for their assistance. Additionally, following industry experts can provide valuable insights and introductions. One such expert, Allison Carpio, a SaaS copywriter, has extensive experience working with B2B SaaS companies and can be a great resource for you to follow.