Mastering the Art of Saving Drafts in Facebook Ad Manager

Facebook Ad Manager, a powerful tool for advertisers, simplifies the process of advertising on the social media giant. While it offers numerous features, the ability to save drafts can be a game-changer for advertisers looking to streamline their campaigns. This article aims to guide you through the process of saving a draft in Facebook Ad Manager, ensuring your ads are always in optimal condition for launch.

Why Should You Save a Draft in Facebook Ad Manager?

Creating an ad requires multiple steps, from setting up objectives to choosing ad placements and refining targeting options. Mistakes, whether they be in copy, images, or even ad creatives, can severely impact the overall performance of your campaign. Saving a draft allows you to:

Review and refine your ad. Save time and effort by not starting from scratch. Ensure your campaign is of high quality and meets your standards before launch. Delete or modify elements without affecting the live campaign.

How to Save a Draft in Facebook Ad Manager

The process of saving a draft in Facebook Ad Manager is straightforward, but it's essential to follow the correct steps to avoid any confusion. Here are the steps to save a draft:

Step 1: Open the Ad Creation Tool

Log in to your Facebook Ad Manager and select the campaign where you want to create or edit an ad. Click on the Ads tab to access the ad creation tool.

Step 2: Create or Edit Your Ad

Once you are in the ad creation tool, you can choose to create a new ad or edit an existing one. If you are creating a new ad, follow the prompts to set up your campaign parameters, such as audience, objective, and budget. If you are editing an ad, locate the ad you wish to modify and click on the pencil icon to edit it.

Step 3: Make Your Changes

Make all the necessary changes to your ad. This includes:

Adding, editing, or removing ad creatives (images, videos, etc.). Writing or refining your ad copy. Setting up targeting options. Selecting ad placements.

Step 4: Save Your Draft

Once you have made all the changes, you can save your ad as a draft. To do this:

If you are creating a new ad, scroll down to the bottom of the page and click on the Save button. Alternatively, you can click on the Save and Continue button to return to the campaign summary. If you are editing an ad, locate the ad you want to save as a draft. Click on the Save and Draft button or Save as Draft option in the dropdown menu.

Remember, it's important to audit your drafts regularly to ensure they are still relevant and approved for future use. You can always return to a draft and continue editing or even delete it if it is no longer relevant.

Advanced Tips for Managing Drafts

When working with multiple drafts, it can be overwhelming to keep track of them all. Here are some advanced tips to help you manage your drafts effectively:

Tag Your Drafts: Use the Description field in the draft to add a brief note about what you are working on, such as, "Proofread copy" or "Adjust targeting." Organize Your Drafts: Save drafts at different stages of development, such as "Initial Draft," "First Review," "Final Draft," etc., to make it easier to identify and reuse them. Delete Irrelevant Drafts: Once you have created the final version of your ad or determined that a draft is no longer needed, delete it to free up space and keep your drafts organized.

Conclusion

Mastering the art of saving drafts in Facebook Ad Manager can significantly enhance your advertising efforts. By following these steps and tips, you can ensure that your ads are always of high quality and that you can easily manage your drafts. Remember, the key to successfully leveraging drafts is to maintain regular audits and organization.