Understanding the Differences in Reputation Scoring: Klout vs Identified

The concept of the Reputation Economy has gained significant traction in recent years, with platforms like Klout and Identified playing crucial roles in measuring an individual's influence and professional value online. Both platforms offer unique scoring mechanisms, each with its own set of values and applications.

The Power of Klout

Klout is often celebrated for its innovative approach to measuring social influence. Built on the foundation of interactions across various social media platforms such as Twitter, Facebook, and Google , Klout quantifies the influence you have over your audience. This score is determined by analyzing factors such as the frequency and depth of interactions, the reach and engagement of your content, and how often your ideas and insights are shared and amplified by your peers.

Inside Klout's Algorithm

Klout's algorithm breaks down your social influence based on several key metrics:

Frequency and frequency of interactions The number of people who interact with you How often your content is shared and engaged with The depth and breadth of your reach through shared content

This comprehensive analysis provides a holistic view of your impact within the social media ecosystem.

Evaluating Professional Reputation: Identified

In contrast, Identified focuses on assessing your professional reputation. It is designed to answer the question: 'How valuable am I in a professional context?' This score is particularly useful for individuals looking to enhance their professional standing with potential employers or institutions.

Identified's Unique Approach

When you think about professional reputation, Identified provides you with insights into how your colleagues and industry peers perceive you. Key aspects of this evaluation include:

Your track record of professional achievements Feedback from colleagues, clients, and industry connections Your contribution to industry discussions and thought leadership

Like Klout, Identified also takes into account the influence of your network. The more high-ranking professionals interact with and follow you, the higher your Identified score is likely to be. This encourages you to actively engage and network within your professional sphere to improve your standing.

Comparing Klout and Identified

While Klout and Identified share some similarities in how they leverage network influence, their core focuses are quite different:

Klout primarily measures social influence across various social media platforms Identified scores your professional reputation as seen by potential employers and industry stakeholders

Both scores highlight the importance of networking and engagement, but in different contexts. Klout encourages you to build your social influence and reputation within the broader social media community, while Identified promotes building a solid professional network to enhance your professional reputation.

Conclusion and Next Steps

In the dynamic world of the Reputation Economy, both Klout and Identified offer valuable tools for measuring and enhancing your online presence and influence. The choice between the two ultimately depends on your specific goals and the context in which you operate. Whether you're looking to bolster your social media influence or your professional standing, understanding the nuances of each platform can help you make informed decisions and achieve your objectives more effectively.

Note: The content provided here is a general comparison and should be adapted to meet specific needs and audiences. For more detailed insights, consider exploring the platforms' official resources or reaching out to their support teams.