Kamala Harris's Press Presence: Strategy, Performance, and Future Plans

Kamala Harris, the current US VP candidate, has a well-defined strategy in terms of her press presence and media approach. While she has successfully navigated informal interviews, the question arises: will she continue to avoid formal press conferences?

Understanding Kamala Harris's Media Approach

Her recent media tour and interviews reveal a pattern of performance: she tends to struggle unless a teleprompter is in front of her or if it is a rehearsed scenario. This has led her to opt for a strategy of attacks and avoidance of direct answers. While her campaign has been centered around criticism rather than positive messaging, it is becoming evident that this route is not resonating well with the American public.

The Impact of Negative Campaigning

Americans generally prefer candid and clear answers over attacks. During her CNN Town Hall with Anderson Cooper, Harris missed an opportunity to engage effectively, instead becoming defensive and offering confusing answers. This pattern of behavior underscores the challenges she faces when not provided with a script.

Cleaning the Slate of Preconceived Notions

It is crucial to recognize that Kamala Harris has been conducting more media interviews than Donald Trump. The reason for her avoidance of formal press conferences is straightforward: these events require her to face critics and questions directly, something that would expose the scripted nature of her campaign to her opponents and the media.

The Value of Informal Interviews

By opting for informal interviews, Harris has the flexibility to deliver her platform message without the pressure of educated questioning. This approach is more aligned with her strengths, as she can control the narrative and the tone of the conversation. Furthermore, informal interviews provide a platform for her to emphasize her achievements and policy proposals, areas where she can directly highlight her capabilities and intentions.

The Future of Kamala Harris's Media Strategy

As the campaign progresses, it will be interesting to see whether Kamala Harris shifts her strategy to include more formal press conferences. These events can provide valuable opportunities for direct engagement with voters, addressing major issues, and clarifying her positions. However, it remains to be seen if she can effectively handle the more pressing and detailed questions that would arise in such a setting.

Conclusion

The key to Kamala Harris's continued media success lies in striking a balance between her strengths in informal interviews and the need for clarity and engagement in formal settings. As her running mate Joe Biden continues to struggle and create political fires, Kamala Harris needs to find a way to effectively communicate with voters and address key issues without compromising her narrative.