Is Launching an eBook with Free Marketing Effective?

It certainly can be, as I can recount a personal anecdote involving the surprising success of a particular author.

A Manipulative Sales Gimmick

Years ago, while wandering through a local charity shop, I noticed an unusual sight: a novel by a writer I had never heard of, published by a reputable UK publisher, Penguin Books. The books appeared to be brand-new and seemingly part of a bulk remaindered shipment, yet they were scattered across several shops in the area. Given the novel's niche title, I found this odd.

Curiosity got the better of me, and I visited multiple charity shops, only to find the same novel on several shelves. The books were clearly new and intentionally placed to suggest a high demand, leading me to question the motives behind the strategy. It seemed like a manipulative sales gimmick aimed at increasing public awareness through scarcity. The feeling of being manipulated is not one I enjoy.

The Unexpected Success

To my surprise, the author of this novel, Hilary Mantel, went on to become a bestseller, eventually winning the Booker Prize twice. This anecdote highlights the effectiveness of such marketing strategies, even though the initial impression was negative.

Free Marketing and Personal Impact

I personally engage in a similar practice: signing copies of my book for those who ask, often for free. Adding a personal touch to an otherwise digital item can create a lasting impact.

Gifts for Special Individuals

Recently, I signed copies of my book, “The Smell of War,” to wounded Ukrainian soldiers. The process involves putting these signatures in envelopes and mailing them, which is a labor-intensive task considering that I cannot send the books directly from Ukraine. The decision to offer these copies at no cost reflects a commitment to the well-being of individuals who have faced significant challenges.

Additionally, I bring copies of the Ukrainian edition of my book to military hospitals. The hospitals are often surprised by the number of soldiers who express interest, even requesting additional copies. Witnessing the soldiers' appreciation upon receiving my gift is more than enough motivation for me to continue this practice.

While I have not seen a direct increase in sales due to these actions, the personal satisfaction and meaningful connections I forge are invaluable. The effectiveness of such marketing strategies may not be measurable in sales figures but in the emotional and psychological impact on recipients.

Conclusion

Free marketing, such as providing signed copies of books or eBooks to those in need, can be a potent tool for increasing public awareness and creating a positive brand image. While it may not always lead to immediate sales growth, the long-term effects can be profound. Engaging in such practices not only benefits the recipients but can also contribute to a lasting legacy.

Keywords: eBook marketing, free marketing, charity marketing