How to Track Sales on Amazon FBA

As an Amazon FBA seller, tracking sales is a crucial part of managing your business and making informed decisions. This article will guide you through the process of tracking sales on Amazon FBA via Seller Central and highlight the benefits of using third-party tools for deeper insights.

Accessing Sales Data Through Seller Central

The best tool for tracking sales in the Amazon FBA business model is Seller Central. Seller Central is a comprehensive web-based platform provided by Amazon that offers sellers access to a wide range of sales data and management tools. Here's how you can start:

Login to Seller Central: Start by logging into your Amazon Seller Central account. Once logged in, you are taken to the Dashboard. Access the Sales Dashboard: On the Dashboard, click on the 'Sales' option from the main menu. This will take you to your Sales Dashboard. Generate Detailed Reports: From the Sales Dashboard, you can generate various reports that provide detailed insights into your sales performance. Key reports include:

Orders

The Orders report in Seller Central provides a comprehensive overview of your sales history. Here, you can see the number of orders placed, the value of orders, and other detailed metrics. This report helps you to:

Monitor order volume and growth over time. Identify peak sales periods and slow periods. Analyze backordered items and their impact on sales.

Sales

The Sales report offers a breakdown of your sales performance, including revenue, COGS (Cost of Goods Sold), and profit margins. This report is crucial for:

Understand your pricing strategy and its impact on revenue. Identify best-selling products and categories. Catch underperforming products that may need adjustment.

Traffic, Settlement, and Payment Reports

In addition to the Orders and Sales reports, Seller Central provides additional reports such as Traffic, Settlement, and Payment Reports. These reports offer valuable insights into the performance of your sales channels and payment processing:

Traffic: This report shows how visitors are finding your listings. It helps you understand the effectiveness of your marketing efforts and identify opportunities to improve visibility. Settlement: The Settlement report tracks your sales transactions and provides details of payments to Amazon. It is useful for monitoring your cash flow and identifying any discrepancies. Payment: The Payment report shows you how your transactions are being paid, whether it's via debit card, credit card, or other methods. This report is essential for managing payments and handling disputes.

Supplementing with Third-Party Tools

While Seller Central provides a robust set of tools, there are third-party apps and services that can offer even more in-depth insights and automation. Here are a few popular third-party tools:

AWS (Amazon Web Services) for Data Analytics: AWS can be used to set up custom data pipelines and analytics that can provide real-time insights into your sales data. Third-Party CRM Tools: Integrating a Customer Relationship Management (CRM) tool like Pipedrive or HubSpot can help you manage customer interactions and sales funnel. E-commerce Analytics Tools: Tools like Google Analytics or Track WooCommerce can provide additional metrics and insights not available in Seller Central.

These tools can help you:

Gain deeper insights into customer behavior and preferences. Optimize your marketing campaigns for better conversions. Automate routine tasks to save time. Integrate data from multiple sources for a comprehensive view.

By leveraging both Seller Central and third-party tools, you can create a comprehensive sales tracking system that helps you stay ahead of the competition and make data-driven decisions.

Conclusion

Tracking sales on Amazon FBA is essential for any seller looking to manage and grow their business effectively. By utilizing Seller Central and third-party tools, you can gain valuable insights into your sales performance, optimize your marketing efforts, and automate routine tasks. Whether you are just starting your Amazon FBA venture or looking to scale your business, the right tools can make all the difference.

Stay informed, stay ahead, and keep your Amazon FBA business thriving with robust sales tracking. Happy selling!