The Art and Science of Standing Out as a Freelance Writer

As a freelance writer, you're not just competing with other writers; you're running a small business and a personal brand. Success is not just about your skills but also about your ability to market and sell your services tirelessly. This article highlights the essential steps and strategies that can help you stand out in the ever-growing freelance writing market.

The Business Mindset

The first rule in any business is that your customers don't come to you; you have to actively seek them out. This means a significant portion (about 25%) of your time will be dedicated to marketing, selling, and branding. The traditional methods of cold calling, phone calls, and email are still effective, but they should be complemented with a strong online presence and social media marketing.

Targeting Your Market

Identify your niche and target your audience. Do you want to write novels, technical manuals, or ad copy? Specialize in a field that aligns with your expertise or passion. If you're a trained medical professional, for instance, you might excel in writing ads for medical equipment companies. Alternatively, if you're passionate about the outdoors, this passion can be a significant advantage when marketing to outdoor publications, books, manuals, and ads.

Building Your Brand and Marketing Strategy

Your branding and marketing should be consistent and engaging. Develop a unique brand for your personal business, including logos, a professional website, and social media profiles. Your marketing should focus on making your service valuable and sellable at every opportunity. Your voice and personality should be your most distinctive features; people can always tell when you're being yourself. Crafting a memorable tagline or a compelling message can greatly enhance your appeal.

Strategy to Stand Out

To stand out, you need to specialize, create a standout portfolio, network strategically, and continuously provide value.

Specialize and Create a Unique Niche

Select a specific niche but be adaptable. For example, if you choose "Sustainability Copywriting," highlight your broader skills. Write about more than just eco-friendly dish soaps to keep your skills versatile. This approach allows you to bill yourself as an expert in your niche while expanding your market reach slightly.

Develop a Distinctive and Memorable Voice

Your writing style should be unique and authentic. It should resonate with your target audience, making them more likely to engage with your content. Experiment with different tones and styles to find your signature voice. For example, instead of saying, "I'm a freelance writer specializing in web content," craft a statement that highlights the impact of your writing: "I craft web content that makes readers smile, think, or hit 'buy now' before they know what hit them."

Create a Notable Portfolio

Your portfolio is your showcase. Curate content that highlights your best work and relays the type of projects you want to attract. If you haven't landed the dream gig yet, consider creating mock projects. Write fake product descriptions or blog posts about non-existent holidays like National Left Sock Day to stand out. Platforms like Contently or your personal website can be powerful tools to display your skills.

Market Themselves Unapologetically and Creatively

Your writing isn't sell itself, especially in today's digital age. Use social media platforms like LinkedIn and Instagram but go beyond basic self-promotion. Share behind-the-scenes insights, quick writing tips, and amusing grammar pet peeves. People are more likely to engage with content that feels authentic and relatable. Email marketing is another effective strategy; find potential clients and send them a fun newsletter showing who you are and what you offer.

Deliver Exceptional Results and Continuously Learn

Over-deliver and under-promise. Early on, take on reasonable gigs that can build relationships and deliver results before the deadline. Add unexpected extras like better headlines or personalized touches. Remember, happy clients lead to repeat business. Keep learning and adapting to the ever-changing writing landscape. Platforms like Coursera, Skillshare, or even free YouTube tutorials can provide valuable insights and skills.

Conclusion and Final Thoughts

Standing out as a freelance writer requires creativity, hustle, and strategy. Being real, adaptable, and finding joy in the journey is key. When people find your work, they should be left wanting more. Embrace the detours and challenges along the way, and you'll find success in the freelance writing world.