How to Set Up a Google My Business Account for Another Business Efficiently

The question of setting up a Google My Business (GMB) account for another business can be approached systematically to ensure efficiency and ease of management. Here are key steps and considerations to follow:

Using ‘Role’ Accounts in GMB

One of the most practical approaches is to create the GMB account using a “role” account owned by the client. This strategy involves:

Using an email address like “sales@,” “info@,” or “businessname@”: This email address should be a forwarding account or list account that routes to several people within the organization. This way, all stakeholders can manage the account without centralizing control in one person. Google Hosted Domain: Depending on the client's structure, a Google-hosted domain might be necessary to manage emails effectively. This ensures smooth communication and management of the account.

By setting up a role account, you can effectively distribute responsibilities and reduce the workload on a single individual, such as the CEO. This arrangement also provides a layer of protection, ensuring that if the relationship ends, someone else in the organization can take over with minimal disruption.

Ensuring Access Control

It's crucial to ensure that the GMB account is not only created but also designed in a way that prevents sole control by any single individual. This can be achieved by:

Adding Additional Managers: Appoint additional individuals who will manage the account. Ensure that these individuals have access to all necessary management functions. Documenting Setup Process: Google provides comprehensive documentation to guide you through the setup process. Refer to these resources to ensure a seamless setup and management experience.

In addition, consider the following steps:

Ensure Multiple Points of Contact: Add the organization's preferred contact points as administrators. This ensures that no single individual is solely responsible for the account. Use Role-Based Access Control (RBAC): Implement RBAC to control who can perform which actions within the account. This adds an extra layer of security and accountability.

Google Being Your Friend

Before embarking on the setup process, remember that Google can be a valuable resource. Search for information and best practices related to GMB setup using terms like “Agency with Multiple Businesses” or similar. In this context, the search term “Agency with Multiple Businesses” took only about 10 seconds to find using Google. This quick turnaround highlights the importance of leveraging Google’s search capabilities to find relevant information and best practices.

Utilizing Google’s resources and best practices will not only save time but also help you set up the GMB account more efficiently. Always refer to official Google documentation and seek out communities and forums where you can learn from others’ experiences and challenges.

By following these steps and considerations, you can set up a Google My Business account for another business in an efficient and organized manner, ensuring that all stakeholders are involved and that the account is well-managed.