How to Secure a New Business Development Sales Role at an Advertising Agency

Securing a job in business development sales at an advertising agency is both an art and a science. The key is to market yourself as a valuable asset, tailored to the specific needs of the agency you are targeting. This involves more than just showcasing your skills and qualifications; it's about demonstrating how you will benefit the agency in unique ways.

The Foundation: A Strong Sales Proposal

The foundation of your campaign should be a compelling and creative sales proposal. Unlike a traditional resume, your proposal should be designed to capture the attention of the hiring manager and leave a lasting impression. Show that you are the solution to their predicament, not just another candidate in the pool of applications.

Personalization and Creativity

Imagine a scenario where your proposal goes beyond the standard template. For instance, Matthew Ross, a 22-year-old intern from San Diego, made waves in the business media when investment banks were vying for his services. His unique approach was not about boasting about special skills, but his ability to offer a no-nonsense, hardworking attitude and his willingness to do whatever it takes for the company. This resonated with the investment banks, who saw his potential to contribute significantly to their teams.

Translating the Model to Your Application

While you might not need to go to the extremes that Ross did, there are lessons to be learned. Here are some ideas that can help you stand out:

Show Your Integrity: Like Ross, be honest about your abilities. Highlight your achievements and experiences, even if they might not be extraordinary. This authenticity will make your proposal more relatable and trustworthy. Value Addition: Demonstrate how you can bring specific value to the agency. This could be through your interpersonal skills, your ability to build relationships, or your understanding of the market. Passion and Dedication: Express your passion for the advertising industry and your dedication to the job. Emphasize your willingness to work hard and go above and beyond. Flexibility: Show that you are adaptable and willing to take on any role within the agency. Whether it's fetching coffee or picking up laundry, stress your willingness to contribute in whichever way necessary.

Refining Your Proposal

Once you have crafted your sales proposal, the next step is to refine it. Here are some tips to enhance your proposal:

Highlight Relevant Skills: Identify the key skills and experiences that align with the job description and emphasize them. Use specific examples and metrics to back up your claims. Customize for Each Role: Tailor your proposal to fit the needs of each agency. Research their past projects, clients, and challenges, and show how you can address these issues. Professional Presentation: Ensure that your proposal is well-organized, visually appealing, and free of errors. A professional appearance can make a significant difference in how your proposal is received. Follow-Up Strategy: After submitting your proposal, follow up with a strategic and polite email. This shows your enthusiasm and indicates that you are committed to the process.

Additional Tips for Success

Securing a position in business development sales requires not only a compelling proposal but also a well-thought-out strategy. Here are some additional tips to help you succeed:

Networking: Leverage your professional network to gain referrals or introductions to key decision-makers at the agencies you are targeting. Internships and Volunteering: Gain relevant experience through internships or volunteering with advertising agencies. This can provide valuable insights and open doors to potential job opportunities. Continuous Learning: Stay updated with industry trends and best practices. Attend conferences, webinars, and workshops to expand your knowledge and skills. Refine Your Communication Skills: Effective communication is crucial in business development sales. Work on honing your verbal and written communication skills to engage and persuade potential clients and employers.

Conclusion

Securing a job in business development sales at an advertising agency is a strategic endeavor. By crafting a compelling sales proposal, refining your application, and implementing a well-rounded strategy, you can increase your chances of landing the job you desire. Remember, the key is to show how you can uniquely benefit the agency and be willing to go above and beyond what is expected.