How to Attract People to Join Your Board

In today's competitive landscape, attracting the right individuals to join your board is crucial for the success and growth of any organization. It requires deep reflection, strategic planning, and effective communication. This guide is designed to help you understand the critical elements in making your board recruitment efforts more successful.

Why Would People Follow You?

The question of why people should follow you isn't just for personal introspection, but it's a fundamental aspect of leadership. Your success as a leader hinges on what value you can bring to the board and to the organization. Here are some key considerations: What can you offer that is truly valuable? Why would people see you as a leader? What makes your heart tingle, and how can you spread that message? Elevating your public speaking skills can help you connect with others effectively. Understanding the ways people connect and learning from successful leaders can provide valuable insights into how to communicate your vision and appeal to potential board members.

The Easiest Way: Ask

Often, the simplest approach to finding the right board members is to ask. Many non-profit organizations (NPOs) start with friends or volunteers, but as the organization evolves, it's essential to bring on professionals who can contribute meaningfully. Here are steps to make your request more attractive: Do Your Research

It's crucial to understand why your NPO is a fit for potential board members. Even if the organization has funds, this doesn't guarantee that the individuals are the right fit. Assess their past experiences, skills, and potential contributions.

Outline the Time Commitment

Be transparent about the time commitment required. Is it a Zoom meeting once a quarter, or bi-weekly in-person meetings as the NPO scales up? Understanding this upfront can help potential board members decide if they can realistically commit.

Be Up Front About Contributions

Clearly state how potential board members can contribute. This could include time, money, expertise, or connections. Being upfront about these expectations is crucial.

Craft Personal Letters

Send a personalized, handwritten letter to each potential board member. Standardization is okay, but personal touches like a handwritten envelope and a stamp can significantly impact the impression you leave. Your letters should appeal to their personal motivations and values.

Graciously Handle Rejections

Every rejection is an opportunity. Send a hand-written 'Thank you for considering...' note to each potential board member. This shows respect and can open doors for future opportunities.

Consider Professional Help

If you have any budget, consider using the expertise of a copywriter or consultant. They can help craft compelling and personalized messages that resonate with potential board members.

Final Thoughts

Attracting the right people to join your board is a complex process, but by focusing on personal connection, transparency, and value, you can increase your chances of success. Remember, each individual has their own motivations, and understanding these can help you craft an appeal that resonates.

Keywords

board membership leadership appeal public speaking board recruitment board selection