Essential Reads on Brands and Branding

Branding is a complex yet fascinating area of study that has evolved over time. Whether you're a business owner seeking to enhance your brand's visibility or a researcher looking to understand the nuances of branding, there are various excellent books available. This article will explore the different types of books on branding and top picks that cover both the academic and everyday folk camps.

The Academic Camp: Heavy on Theory

For those who delve deep into the theoretical aspects of branding, the academic camp offers a wealth of knowledge. These books are primarily written by professors and rely heavily on studies and research, which can make them more challenging for non-academic readers. However, there are some notable exceptions that make complex concepts accessible.

David Aaker: Building Strong Brands

David Aaker is a well-known figure in the academic camp of branding. His book Building Strong Brands is particularly accessible despite its depth. Aaker uses simple examples to explain complex problems, making his work a valuable resource for both students and professionals.

Byron Sharp: Emerging Voices in the Academic Camp

Byron Sharp is another influential thinker in the academic realm. While I haven't personally read his work, his contributions to the field have gained popularity. Sharp's books likely delve into advanced theories and empirical research, offering a comprehensive understanding of branding dynamics.

The Everyday Folk Camp: Accessible Readings

Those who prefer a more hands-on approach to learning about branding might find the everyday folk camp more appealing. These books are tailored for non-academic readers and are easier to grasp. This section features authors who provide insights in a way that is both relatable and practical.

Marty Neumeier: The Brand GAP and The Brand Flip

Marty Neumeier is a standout author in the everyday folk camp. His books are short, concise, and incredibly easy to read and understand. Notable titles include The Brand GAP and The Brand Flip, both of which offer practical advice and actionable strategies for enhancing your brand.

Jeremy Miller: The Human Brand

Jeremy Miller's book The Human Brand merits a mention for its unique perspective. Miller explores how human psychology and behavior play a crucial role in branding, making it a valuable read for anyone interested in the human aspect of branding.

Fabian Geyrhalter: Unique Insights

Fabian Geyrhalter is a relatively lesser-known author but has interesting ideas about branding. His work may not be as widely recognized as the others mentioned, but it provides fresh insights that can be valuable for readers seeking a more diverse understanding of branding.

Top 5 Books on Branding

Here are the top 5 books that provide a comprehensive understanding of branding:

David Aaker - Building Strong Brands Peter Kotler and Gary Armstrong - Marketing. An Introduction Willis Olins - On Brand Willis Olins - The Brand Handbook Alisa Wheeler - Designing Brand Identity

Rebranding: Exploring Less Explored Territory

While branding is well-researched, rebranding is an area that needs more exploration. This process, although gaining popularity, hasn't been adequately documented in books. However, there are a few valuable sources to check out for rebranding insights.

Books on Rebranding

Cy-Ling Goi and Matthew-Tien Goi - Review on Models and Reasons of Rebranding Luc-Maxime Muzellec and Mark Lambkin - Corporate Rebranding: Destroying, Transferring, or Creating Brand Equity Darren Taylor and Malcolm Schreiber - Rebranding Branding

These sources offer a unique perspective on rebranding and may provide valuable insights into the challenges and opportunities associated with this complex process.

For those eager to learn more about branding and rebranding, I recommend exploring these resources. I hope the suggestions in this article will guide you effectively in your journey to better understand both the academic and everyday facets of branding.