Effective Marketing Strategies During a Lockdown

During a lockdown, maintaining a strong online presence and continuous marketing efforts are crucial for any business. This article outlines several effective marketing activities that can help businesses thrive despite the challenges posed by a lockdown.

1. Leverage Facebook's Automatic Rules for Efficient Campaign Management

Automation can greatly simplify the process of managing marketing campaigns during a lockdown. Facebook's automatic rules can perform tasks on your behalf based on specific conditions, such as reducing your daily budget when ROAS (Return on Advertising Spend) falls below a specified threshold. These rules range from conducting actions to simply alerting you of changes. They can be set up directly on Facebook or through third-party services like ConvertBomb, which might offer more effective rule functions. The simplicity and ease-of-use of ConvertBomb’s user interface make it a popular choice among marketers. By leveraging these automated rules, you can save valuable time and energy.

5 Excellent Marketing Tips During Lockdown

Review, Refresh, Reset – During a lockdown, the best approach is to continuously market. Start with a thorough audit of your current marketing activities and note down areas for improvement. Keep up with new trends and reset your message to deliver something fresh and engaging.

3.1) Google My Business

Google My Business (GMB) is a powerful marketing tool that keeps customers updated on your business. It provides a platform for them to check important information like opening times, contact details, and any changes due to working from home. By regularly posting updates and promoting new offers, you can keep your local audience engaged and informed.

You can also access valuable insights from GMB to see how much activity and interest your business page is generating. This should not take more than 10 minutes per week, making it a time-efficient way to maintain a strong online presence.

3.2) Create Your Audience

Building an email marketing list is a fundamental step in maintaining customer engagement. Plan out your content to provide value through tips, help, and support during the lockdown. Avoid heavy sales pitches and focus on building long-term relationships. Adjusting and adapting your services to the circumstances will make people more likely to engage with you.

3.3) Review and Refresh Your Website

Regularly refreshing your website with new services, resources, and updated content is essential. Consider updating your page content, SEO, images, calls to action, newsletter, blogs, links to associations, case studies, and testimonials. In addition, ensure all internal links are correct and functional.

3.4) Strengthen Your Social Media Presence

Regularly posting on social media can significantly enhance your brand's visibility. Ensure your message is clear, and your company details are accurate. Improve your graphics and add compelling calls to action. Regularly review your analytics to understand what content works best and what adjustments can be made.

3.5) Create Content

Regularly adding new content to your website is crucial. Consider writing blogs, guest blogging, and creating whitepapers, articles, press releases, guides, and checklists. This content not only provides value to your audience but also helps establish your brand as an authority in your field.

Conclusion

Despite the challenges posed by a lockdown, maintaining a robust marketing strategy is key to staying relevant and engaged with your audience. By leveraging tools like Google My Business, creating valuable content, and continuously reviewing and refreshing your marketing efforts, you can ensure a strong online presence that inspires customer confidence and engagement.