Digital Marketing Salary in India 2021: An Insight

As digital marketing continues to grow in India, understanding the salary landscape is crucial for professionals entering or advancing within the field. In this article, we delve into the various factors that influence digital marketing salaries in India in 2021 and provide a detailed breakdown.

Overview of Digital Marketing Salary in India 2021

According to recent data, digital marketing salaries in India in 2021 varied significantly based on experience, skills, and specific roles. The digital marketing field is rapidly expanding, leading to competitive salaries and high demand for skilled professionals.

Salary Breakdown by Experience Level

Let's break down the average salaries for digital marketing professionals based on their experience levels:

Entry-Level Positions: Professionals with less than 2 years of experience can expect to earn between 300,000 to 500,000 INR annually. Mid-Level Positions: With 3-5 years of experience, digital marketing professionals can earn 500,000 to 1,000,000 INR annually. Senior-Level Positions: Experts with over 5 years of experience, especially in managerial roles, can earn upwards of 1,000,000 INR to 2,000,000 INR or more.

Role-Specific Salaries

In addition to these general salary ranges, specialized roles within digital marketing also command varying salaries:

Entry-Level Digital Marketing Specialists: INR 3-5 lakhs per annum Digital Marketing Specialists: INR 5-8 lakhs per annum Digital Marketing Managers: INR 8-15 lakhs per annum Digital Marketing Heads/Directors: INR 15-20 lakhs or more per annum

Factors Influencing Digital Marketing Salaries

Salaries for digital marketing professionals in India are influenced by a variety of factors, including:

Experience: Fresher professionals can expect around 2-3 lakhs per annum, while experienced professionals with 5 years of experience can earn between 7-8 lakhs per annum. Location: Salaries can vary depending on the city and region, with metropolitan areas generally offering higher salaries. Company Size and Type: Larger companies and those in specific industries may offer higher salaries. Skills and Expertise: Professionals with expertise in specialized areas like SEO, PPC, and social media management can command higher salaries.

Average Salaries as Per Payscale

According to Payscale's Salary Comparison, in 2021, the average salary for a digital marketing professional in India was around 5-6 lakhs INR. However, this can significantly increase for experienced professionals with a proven track record and specialized skills.

Conclusion

The digital marketing field in India is a fast-growing sector, and professionals with the right skills and experience can command substantial salaries. As the demand for skilled digital marketers continues to rise, the salary landscape is expected to remain competitive.