Differences Between Applied Management and Business Management

When exploring the vast field of management, two primary terms often come up: Applied Management and Business Management. While both are closely related to the art of managing a business effectively, they differ significantly in their focus, curriculum, and target audiences. This article explores these differences and provides insights that will help you decide which path to pursue.

The Definition of Business Management

Definition: Business management is a broad field that encompasses the administration and organization of a business. It includes various functions such as finance, marketing, human resources, operations, and strategy.

Focus: It emphasizes overall business strategy, decision-making, and the management of resources to achieve organizational goals. Business management often involves theoretical frameworks and principles that guide management practices.

Education: Programs in business management typically cover a wide range of topics, preparing students for various roles within organizations. This includes finance, accounting, marketing, human resources, and operations management.

The Definition of Applied Management

Definition: Applied management focuses on the practical application of management theories and principles in real-world situations. It emphasizes hands-on experience and skills that can be directly implemented in the workplace.

Focus: The curriculum often includes case studies, project-based learning, and experiential learning opportunities that allow students to apply their knowledge in practical settings. Applied management programs may also focus on specific industries or sectors, such as healthcare, technology, or retail.

Education: Programs in applied management often cater to professionals looking to enhance their practical skills or those seeking to move into management roles from other fields. The education is more targeted and problem-solving oriented.

Theoretical vs. Practical

Theoretical: Business management is more theoretical. It involves in-depth study of management theories, principles, and their applications in various organizational settings. This theoretical foundation is essential for understanding the complexities of managing a business.

Practical: Applied management, on the other hand, emphasizes practical application. It prepares students to apply what they learn in real-world scenarios, making it highly relevant for professionals who need to implement management practices in their jobs.

Curriculum Focus

Business Management: The curriculum of business management programs is broad and comprehensive. It covers a wide range of topics, including marketing, finance, human resources, and operations management. This diversity ensures that students are well-prepared for various roles in an organization.

Applied Management: Applied management programs are more specialized and hands-on. The curriculum focuses on real-world applications and practical skills. It often includes case studies, project-based learning, and experiential learning opportunities. This approach ensures that students can apply their knowledge effectively in their careers.

Target Audience

Applied Management: Applied management programs are particularly attractive to professionals already in the workforce who are looking to enhance their practical skills or those seeking to move into management roles from other fields. These programs are designed to provide targeted training and development.

Business Management: Business management programs are well-suited for a wider audience, including those new to the field. It provides a strong foundation in the theoretical aspects of management, preparing students for various roles in organizations. This program is ideal for students and professionals who want to develop a comprehensive understanding of business management.

Conclusion

In summary, both fields aim to develop effective management skills. The key difference lies in their approaches: applied management is more focused on real-world application, while business management provides a broader theoretical foundation. The choice between the two should be based on your career goals and learning preferences. Whether you are already in the workforce seeking to enhance your skills, or a student looking to build a strong foundation, there is a management program that can help you achieve your goals.