Customizing the LinkedIn Company Page URL for Enhanced Branding and SEO

Did you know your LinkedIn company page URL can be a powerful branding asset? A custom URL helps make your page more discoverable and aligns with your overall branding efforts. This guide will walk you through the process of changing your LinkedIn company page URL and highlight the benefits and limitations of doing so.

Why Customizing Your LinkedIn Company Page URL Matters

Your LinkedIn company page URL is like a brand identity card for your business. A custom and relevant URL not only boosts your branding efforts but also improves your search engine optimization (SEO) by making it easier for potential customers and industry professionals to find and engage with your company.

Steps to Change the URL for Your LinkedIn Company Page

Log in to LinkedIn: Make sure you are logged into your LinkedIn account with admin privileges for the company page you want to edit.

Go to Your Company Page: From the LinkedIn homepage, click on your profile icon in the top right corner and select your company page in the drop-down menu. Alternatively, you can search for your company name in the search bar and click on it.

Navigate to the Admin Tools: On your company page, you will see an Admin Tools dropdown menu at the top right side of the page. Click on Admin Tools to access the page editing options.

Click Edit Page: Select Edit Page from the Admin Tools menu to access the page editing options. This will lead you to a view where you can customize various aspects of your company page.

Find the Public URL Section: In the Edit Page view, scroll down until you see the Page Info section. Here, you will find an option to edit your LinkedIn Company Page URL.

Edit the URL: Under the Public URL section, you will find the current URL for your company page. The URL will be based on the name of your company or a custom vanity URL. Ensure that the new URL you enter reflects your company’s name or a recognizable keyword related to your business. You can change it to something more relevant if necessary.

Save Changes: Once you’ve updated the URL to your desired name, save the changes. Remember, you can only change the URL once, and it cannot include spaces, special characters, or punctuation. The URL must be between 5 and 30 characters.

Important Notes

Custom Vanity URL: LinkedIn allows you to customize the URL to a limited degree, often allowing you to create a more concise or branded version of your company’s name. For example, if your company is Winsizz Technologies, you can choose WinsizzTechnologies as your custom vanity URL.

Limitations: IMPORTANT: You can only change the URL once. After you change it, you cannot modify it. The URL cannot include spaces, special characters, or punctuation. It must be between 5 and 30 characters.

Impact on SEO and Branding: Changing the URL of your LinkedIn Company Page could affect SEO and branding. Make sure to choose a URL that aligns with your brand and is easy to remember. After updating the URL, be sure to communicate this change to your team and adjust any links that may be referencing the old URL.

Conclusion

Customizing your LinkedIn company page URL is a small yet impactful step in enhancing your brand’s online presence and improving SEO. By following the steps outlined above and understanding the important notes, you can create a more memorable and professional URL that aligns with your business’s identity.