Can You Work Permanently in a Foreign Country After an ASO Role in MEA?

Working in a foreign country can be an exciting opportunity for individuals in the field of SEO, particularly for those starting out in the Middle East and Africa (MEA) region. However, is it possible for an SEO professional who has completed a posting in MEA to work permanently in that country? The answer is no, and this article will explore the reasons behind this and the implications for professionals in the field.

What Is an ASO Role?

An ASO (App Store Optimization) specialist is responsible for boosting the visibility of applications in the app stores. This involves optimizing app titles, descriptions, keywords, and metadata to enhance download rates. ASO is a crucial component of digital marketing, as it directly impacts the success of app-based businesses.

Regional Assignments and Their Limitations

Organizations often deploy talent across different regions to leverage diverse market insights and gain a competitive edge. However, these roles are generally temporary and designed to meet specific project or business objectives. A person placed in an ASO role in the MEA region, for instance, may be intended to bring expertise to a specific market while also learning about local SEO trends and strategies.

Why You Can't Work Permanently in a Foreign Country Post-ASO

There are several reasons why an ASO specialist cannot typically work permanently in a foreign country after their temporary assignment:

Contractual Obligations: The ASO role is usually tied to a specific contract and is not meant for long-term employment. Contracts typically specify a defined period during which the employee is obligated to work in the assigned country. Employment Laws: Different countries have their own labor laws and regulations regarding foreign workers. These laws often restrict the duration for which a non-resident can work in a country, and these restrictions are usually aligned with the terms of the employment contract. Corporate Policies: Organizations often have strict policies regarding the transfer of employees to permanent roles in foreign countries. This is to manage risks and align with the company’s broader business strategy.

Key Considerations for SEO Professionals

SEO professionals who are looking to work permanently in a foreign country should take the following into account:

Exploring Local Opportunities: While working in a foreign country can provide valuable experience, it's vital to explore potential permanent job opportunities in the specific country of interest. This often involves networking, understanding local job market dynamics, and aligning with hiring needs. Building a Strong Network: Connections with local business leaders, industry peers, and potential employers can significantly enhance an individual's chances of securing a permanent position. Building a professional network is essential for both finding opportunities and navigating the complexities of working abroad. Cultural Sensitivity: Working in a different cultural context requires a high level of adaptability and cultural sensitivity. Professionals should be prepared to adjust their strategies and approaches based on local practices and market conditions.

Remote Work as a Viable Option

With the rise of remote work, the traditional boundaries of working in a foreign country have shifted. For SEO professionals, remote work can offer a viable solution for continued employment in the same region without the need for a physical presence. Companies are increasingly open to hiring remote employees, especially for roles that can be performed remotely, such as ASO, digital marketing, and website optimization.

Conclusion

Working in a foreign country as an ASO specialist is a fantastic experience, but it is not a stepping stone to permanent employment there. However, this experience can be invaluable for building a successful career and opens up a range of opportunities both locally and within your home country.

By exploring local opportunities, building a strong network, and considering remote work options, SEO professionals can continue to grow their skills and succeed in the digital marketing industry no matter where their career path takes them.