Can You Use One GST Number for Two Amazon Seller Accounts?

Amazon's seller policies clearly outline the rules for creating and managing Amazon accounts. While multiple seller accounts are generally prohibited, there are specific circumstances where a second account may be permissible. This article explores the nuances of using one GST number to create two Amazon accounts, providing clarity for sellers navigating the complex landscape of Amazon policies.

Amazon's Policy on Multiple Seller Accounts

Multiple seller accounts are strictly prohibited by Amazon's selling policies. However, under exceptional circumstances, a seller might be allowed to open a second account, but it must be kept completely separate from the existing accounts. The reasons for opening a second account should be legitimate and the current accounts should be in good standing.

Guidelines for Opening a Second Amazon Seller Account

Amazon recommends that sellers only open a second selling account if there is a legitimate business need. Some examples of legitimate business reasons include:

Owning multiple brands and maintaining separate businesses for each. Manufacturing products for two distinct and separate companies. You are recruited for an Amazon program that requires separate accounts.

It's important to note that Amazon is no longer requiring sellers to obtain explicit approval for additional selling accounts. Nevertheless, opening a second account should still serve a clear and legitimate business purpose and all existing accounts must be in optimal standing.

Challenges with Using One GST Number for Two Accounts

If you attempt to use the same GST number to create two Amazon seller accounts, you may encounter challenges. Amazon has strict verification processes in place to ensure that all details, including PAN and GSTIN, are correct and unique. If Amazon detects that the PAN and GSTIN provided already exist in another account, they will not allow you to move forward with the registration process.

For example, if the names on the PAN and GST number match those in another account, Amazon will verify the details thoroughly and will not permit duplication. This is a key factor in maintaining the integrity of your business records and ensuring fair competition on the Amazon platform.

Conclusion

While it is technically possible to have multiple Amazon accounts, using the same GST number for two accounts is not advisable. Amazon's policies and verification processes ensure that each account is unique and distinct. If you need to sell products under a different business name or with a separate nature of business, it's best to obtain a new GST number or consider alternative strategies that comply with Amazon's guidelines.

Frequently Asked Questions (FAQs)

Q: Why can't I use the same GST number for two Amazon accounts?

The primary reason is to maintain the integrity and uniqueness of your business records. Amazon places a high value on accurate and verified information. Using the same GST number for two accounts can lead to complications in verification and may result in account closures or other penalties.

Q: Are there any exceptions to using the same GST number?

Amazon typically requires a legitimate business need for opening a second account. Exceptions might include cases where a parent company owns multiple brands or manufactures products for different companies. However, the use of the same GST number is generally not allowed unless explicitly stated in the Amazon guidelines.

Q: Can I use one internet connection and device for two Amazon accounts?

No, Amazon strictly prohibits using the same internet connection and device for multiple accounts. Each account should have its unique login credentials and should be accessed separately to avoid any potential issues with account verification or fraud.

To ensure a smooth and compliant experience with Amazon, always adhere to their policies and verification procedures. If you have specific questions or concerns, consult the Amazon Seller Central Help page for detailed guidance.