Best Practices for Crafting an Attention-Grabbing Job Title on Elance or UpWork

When creating a job posting on Elance or UpWork, one of the most crucial elements is the job title. A well-crafted title can significantly improve the visibility and quality of applications you receive. Here are some essential tips to ensure your job title is clear, specific, and attention-grabbing.

1. Be Clear and Specific

Use specific keywords that accurately describe the job and the required skills. This not only helps potential candidates find your posting more easily but also increases the relevance of your job listing to search engines.

Examples of Specific Keywords:

Full Stack Developer Banquet Server with Catering Experience E-Commerce SEO Specialist Graphic Designer for Social Media

These specific keywords can be used to attract the right kind of candidates with the necessary skill set and experience.

2. Keep It Short and Sweet

Use a title that is concise, ideally around 8-10 words. This ensures that your title is easily readable and fits well in the search results without being too long or too vague.

Examples of Short and Sweet Job Titles:

Seeking Experienced UI/UX Designer (10-15 years) Sr. Shopify Developer - E-commerce Expert Needed Freelance Content Writer for Tech Startup

3. Use Action Words

Employ action words that describe what you want the freelancer to do. These words can make your job title more engaging and give candidates a clear idea of the tasks involved.

Examples of Action Words:

Find Develop Design Analyze Build Optimize

4. Highlight Unique Features

Consider adding unique features or requirements of the job in your title. This will make your job posting stand out from similar listings, capturing the attention of potential clients who may not have found your posting otherwise.

Examples of Unique Features:

Full-time Option Available from Home or Office Client-based Project with Flexible Hours Telecommunication Expert for Remote Teams

5. Use a Call to Action

End your job title with a call to action that encourages candidates to apply. This can help create a sense of urgency and motivate potential applicants to apply immediately.

Examples of Calls to Action:

Apply Now! Submit Your CV Immediately Join Our Team Today

Conclusion

Crafting a compelling job title is just the first step in attracting the right talent on Elance or UpWork. By following these tips, you can improve the visibility and relevance of your job postings, leading to a higher quality of applications and a better match with potential freelancers.